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A cosmetic company has a new product line. Before it can launch it in the market, it has to assess the viability of the product
A cosmetic company has a new product line. Before it can launch it in the market, it has to assess the viability of the product in real life settings. What is this step called?
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Supply Chain Management Strategy Planning and Operation
Authors: Sunil Chopra, Peter Meindl
6th edition
133800202, 978-0133800203
