Question
A Cost - Plus Pricing strategy is used by Company X to set its product prices. To achieve a 1 5 % ROI on a
A "CostPlus Pricing" strategy is used by Company X to set its product prices. To achieve a ROI on a new product line, given the following information, what price should Company X charge for this new product?
Capital Investment for new product: $
projected annual sales in units:
per unit full product cost: $
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
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