A couple years ago you owned a company that made bandanas for pets (mostly dogs). Due to the coronavirus outbreak, the demand for face masks has dramatically increased, but many people used bandanas as face coverings in lieu of face masks. Your primary customers were pet stores (bricks and mortar and online) and specialty boutiques, but you saw the market potential as the virus spread globally. The market price of non-surgical masks had increased about 45%. In order to increase your production of bandanas, you spent $1,000,000 in capital investment for new machinery and facilities. You have are not satisfied with your decision, and you recently sold your company at a loss. In hindsight, you are attempting to resolve what went wrong. Explain your rationale, keeping in mind supply and demand theory.