Question
A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________. A) pretailing
A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________.
A) pretailing
B) retail theming
C) shopping orientations
D) POP stimuli
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Strategic management concepts
Authors: Fred david
13th Edition
9780136120988, 136120997, 136120989, 978-0136120995
