A creative, distinctive strategy that delivers a sustainable competitive advantage is important pecause

without a competitive advantage a company cannot become the industry leader.

without a competitive advantage a company is likely to fall into bankruptcy.

crafting a strategy that yields a competitive advantage over rivals is a company's most reliable means of achieving above$-$average profitability and financial performance.

a competitive advantage is what enables a company to achieve its strategic objectives.

how a company goes about trying to please customers and outcompete rivals is what enables senior managers to choose an appropriate strategic vision for the company.