A crisis playbook can reveal the lessons learned during the event. Once the crisis has passed, a best practice is to conduct a formal analysis in a team meeting by the full Crisis Communications Team. The Crisis Management Playbook allows you to review what happened, what went well, what went wrong, what could be prevented, your process, and what should be changed through a well-developed contingency plan. Additionally, sending the correct message through the right channel with well-developed communication to your stakeholders is key to ensuring a successful plan to be used in the future