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A critical financial accounting skill is the ability to read, analyze, and make actionable decisions from any financial statement. Business leaders gain valuable information from

A critical financial accounting skill is the ability to read, analyze, and make actionable decisions from any financial statement. Business leaders gain valuable information from the annual reports of direct competitors, companies that operate in similar fields, and companies in which they are considering an investment or partnership. Instructions You are the CFO of an up-and-coming film production company working to become a provider of premium travel-related video content. This content would allow viewers to enjoy a highly immersive interactive experience. As part of your business strategy, you are researching major players in the entertainment space for possible partnership opportunities. Your CEO is a big believer in learning from players of all sizes, and is requesting your analysis and guidance. While there are dozens of potential companies worth exploring, you want to begin by taking a close look at two major players: Disney (NYSE: DIS) and Netflix (NASDAQ: NFLX). You have decided to organize your work into TWO components: Part A: Financial Analysis Snapshot of key data from the annual reports Part B: Executive Memo and brief Video Presentation of your analysis Part A: Financial Analysis Snapshot Submission Requirements (Due: Sunday at midnight of Week 4) All work is to be completed and submitted in the attached Excel template. Go to the Investor Relations section of each companys website and download their annual reports. You may need to download more than one report to get all required historical data. Use the Annual Reports/10K to populate the Excel template. o Some entries simply require finding the respective line item amounts, while others will require calculations (these are indicated in in template). o In addition, note that the column on the far right asks you to use Variance Trend Analysis to describe the companys financial trend for this line item or ratio as: Positive financial conditions are improving Negative financial conditions are getting worse Neutral there is little (or no) change or the financial implications are unclear

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