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A. Critically assess the practice by some Media Planners of employing a media mix and the scheduling methods available to them.Give two (2) examples ofwhen
A. Critically assess the practice by some Media Planners of employing a media mix and the scheduling methods available to them.Givetwo(2)examples ofwhen the use of each scheduling method may be appropriate.
B. how do consumer franchise building promotions differ from nonfranchise-building promotions? Give an example of each. How do contestants and sweepstakes differ and what problems might marketers face when they use them? How can marketers avoid these problems?
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