A criticism leveled against many sales promotion campaigns is that they they focus on short-term results rather than on building long-term relationships with customers they are too costly compared to the return they generate in increased sales they are only useful when selling to consumers (rather than to business customers) they often fail to capture the attention of customers QUESTION 30 The "Consumer Bill of Rights" includes all of the following except: The right to safety. The right to be informed. The right to the lowest possible price. The right to be heard