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A CRM system includes three major focuses. These include Sales Force Automation, Customer service and support, and Marketing. Write a two page paper on one

A CRM system includes three major focuses. These include Sales Force Automation, Customer service and support, and Marketing.
Write a two page paper on one of these CRM focus areas.
Include:
Definition of your focus area
Why it is important
How it can benefit a business
Example of a company that successfully leveraged this focus area
At least two resources and associated URLs

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