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A customer buys a new gel ink pen. They expect that the ink will be of average quality. When they use the pen, they perceive

A customer buys a new gel ink pen. They expect that the ink will be of average quality. When they use the pen, they perceive the ink to be very smooth and nicer than originally anticipated. This is most likely to generate: a) Consumer Insights b) Need Recognition c) An Early Adopter d) Positive Word Of Mouth e) Coupon Seeking Behavior

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