Question
A customer does not look for one-time frills or feel-good factors. Rather, the householder wants a long term solution to his or her needs. Explain
"A customer does not look for one-time frills or feel-good factors. Rather, the householder wants a long term solution to his or her needs." Explain this statement with suitable example from the corporate experience.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
