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A customer feedback survey conducted by an auto dealer found that about 7 5 percent of customers reported satisfaction with the order processing, delivery, and
A customer feedback survey conducted by an auto dealer found that about percent of customers reported satisfaction with the order processing, delivery, and postsale services. This indicates that:
customer satisfaction increases due to the productoriented approach.
customer intimacy is the least important factor in determining customer satisfaction.
customer setisfaction is influenced by factors other than the product itself:
spending more on emphasizing product features creates a sustainable competitive advantage.
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