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A customer value philosophy advocates that firms invest about ________% of their promotional budget on relationship-building activities. a. 20% b. 50% c. 75% d. 99%
A customer value philosophy advocates that firms invest about ________% of their promotional budget on relationship-building activities. a. 20% b. 50% c. 75% d. 99%
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The Dark Side Of Valuation
Authors: Aswath Damodaran
2nd Edition
0137126891, 9780137126897
