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A Day in the Life of Hussam Hussam is the general and marketing manager of a small subsidiary of the German company Electro, in Dubai,
A Day in the Life of Hussam Hussam is the general and marketing manager of a small subsidiary of the German company Electro, in Dubai, which was founded two years ago. Hussam is the first Arab manager in the company, an achievement that he attributes to the fact that he graduated from Germany's best engineering university and is proficient in English, Arabic, and German. Today, Hussam arrives at the office early to review his schedule for the day. 9.00: Meeting with all employees to communicate the revised business goals for 2010 . Hussam has scheduled 30 minutes to revise his presentation: this subsidiary has 45 employees from 15 different cultures, and misunderstandings occur frequently. The company is experiencing financial difficulties, and Hussam needs to be an inspirational leader. 10.30: Meeting with the IT and sales managers. These two managers have been in constant conflict for the past two months. Hussam has already met with them individually. Today, he will try to get them to resolve their differences. The conflict is related to the implementation of a new IT system for the sales department. 11.30: Call the two best advertising agencies in the country. Hussam has to decide which agency to work with for next season's campaign. One agency has a better reputation, but Hussam is developing a friendship with the manager of the other one. Hussam has to make sure he makes the right choice for the company. 2.30: Meeting with Petra, his personal assistant. Hussam has noticed that her performance has declined recently and that on some occasions she did not treat irritated clients properly. Hussam wants to understand what is happening with her, to clarify her job objectives, and to remotivate her. He wants every employee to respect the key organizational values: "Clients are kings" and "Excellence in everything we do." 4.00: Call Holger, the international human resources manager in Berlin, to discuss the "German expat problem." Of the German expatriates sent to Dubai, 20 percent returned to Germany before the end of their assignment. Moreover, the expatriates that stayed in Dubai never performed up to their supervisors' expectations. Hussam needed some advice from Holger Questions for case 1: 1. Identify challenges and opportunities of OB mentioned in these cases (as related to what you studied in this semester). 1 mark 2. Suggest possible solutions to these challenges based on the three levels of analysis (individual, group, and organizational) mentioned in the chapter. 1 mark
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