For each of the following products and activities: a. List two relevant core values and explain your

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For each of the following products and activities:

a. List two relevant core values and explain your choices.

b. Describe how each value either encourages or discourages buying the product or engaging in the activity.

The products and activities are:

1. Donating blood 2. Visiting tanning salons 3. Buying an e-reader 4. Buying a GPS device 5. Drinking diet beverages 6. Travelling overseas 7. Using sun protection products regularly 8. Buying a convection oven 9. Buying a pair of sneakers online 10. Following the latest fashions

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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