Consumer Behavior(1st Edition)
Authors:
Schiffman, Leon G.; Wisenblit, Joseph
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Book details
ISBN: 9780273787136
Book publisher: Pearson Australia
Book Summary: This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This text bring Concepts to life with New Cases and End-of-chapter Cases: Not only have several new cases been added throughout this edition, but two additional cases also appear at the end of every chapter.
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