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A decentralized advertising system is first broken up by subfunction of advertising. end user. product or brand. O separate departments. medium. Innovative Media Services purchases
A decentralized advertising system is first broken up by subfunction of advertising. end user. product or brand. O separate departments. medium. Innovative Media Services purchases unsold television and radio media and resells the time and space to advertisers and agencies. Innovative Media is most likely a(n) creative boutique. media-buying service. promotional broker. O promotional facilitator. entrepreneurial agency
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