Question
A decrease in the sales of a current project because of the launching of a new project is A) cannibalization. B) a sunk cost. C)
A decrease in the sales of a current project because of the launching of a new project is
A) cannibalization. B) a sunk cost. C) an overhead expense. D) irrelevant to the investment decision.
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Corporate Finance A Focused Approach
Authors: Michael C. Ehrhardt, Eugene F. Brigham
8th Edition
0357714636, 9780357714638
