Question
(a) Define vertical integration and outline three (3) situations in which vertical integration may not be a useful strategy for companies (15 marks) (b) Explain
(a) Define vertical integration and outline three (3) situations in which vertical integration may not be a useful strategy for companies (15 marks)
(b) Explain the strategy of horizontal integration and discuss in what situations might horizontal integration be effective. Provide two (2) local examples (15 marks)
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Strategic Management Formulation Implementation And Control
Authors: John A Pearce , Richard B Robinson Jr
9th Edition
0072980079, 978-0072980073
