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A defining characteristic of the subscription - based business model is that the user pays for access to a product or service whether he or
A defining characteristic of the subscriptionbased business model is that the
user pays for access to a product or service whether he or she uses it during the payment term or not.
initial product is often sold at a loss or given away for free in order to drive demand for complementary goods.
user pays for only the services he or she consumes.
basic features of a product or service are provided free of charge, but the user must pay for premium services such as advanced features or addons.
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