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A definite trend in health care marketing is the move from mass marketing to target marketing and even to micromarketing. Explain this trend, and share
A definite trend in health care marketing is the move from mass marketing to target marketing and even to micromarketing. Explain this trend, and share your own views on mass marketing, target marketing, and micromarketing. Do you consider micromarketing to be an ethical practice in medicine? Why, or why not?
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