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A deli recently opened up. Their contribution margin per customer per period is $140. If the customer lifetime value is $500, and the churn rate
A deli recently opened up. Their contribution margin per customer per period is $140. If the customer lifetime value is $500, and the churn rate is 20%, what is the acquisition value per customer? $80
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Essentials Of Services Marketing
Authors: Jochen Wirtz
4th Edition
1292425199, 9781292425191
