A dentist in Mexico City, Mexico, has decided to target adult orthodontia patients in the southwestern United States. He offers the Invisalign braces, invisible braces that are rather high priced in the United States. Because of the lower cost of labor and the lower price in Mexico, he can beat the price of any U.S. provider by at least 40%. His spouse owns a four-star hotel in Cancun, Mexico. Suggest a pricing approach for this dental clinic. He wants to develop a website and is also thinking of marketing is clinic on YouTube.