A dentist whose license is not limited to the practice of an ADA recognized specialty may advertise that the dentist performs dental services in those specialty areas of practice, but only if the advertisement also includes a clear disclosure that the dentist is a general dentist.

Citation

RULE $108\mathrm{.}55$ Advertising for General Dentists

$($a$)$ A dentist whose license is not limited to the practice of an ADA recognized specialty identified under $$108\mathrm{.}54(b)(1)-(12)$ of this subchapter $($relating to Advertising of Specialties$),$ may advertise that the dentist performs dental services in those specialty areas of practice, but only if the advertisement also includes a clear disclosure that he$/$she is a general dentist.

$($b$)$ Any advertisement of any specific dental service or services by a general dentist shall include the notation "General Dentist" or "General Dentistry" directly after the name of the dentist. The notation shall be in a font size no smaller than the largest font size used to identify the specific dental services being advertised. For example, a general dentist who advertises "ORTHODONTICS" and "DENTURES" and$/$or "IMPLANTS" shall include a disclosure of "GENERAL DENTIST" or "GENERAL DENTISTRY" in a font size no smaller than the largest font size used for terms 'orthodontics, $\text{'}$ 'dentures' and$/$or 'implants.$\text{'}$ Any form of broadcast advertising by a general dentist $($radio$,$ television, promotional DVDs$,$ etc$)$ shall include either "General Dentist" or "General Dentistry" in a clearly audible manner.

$($c$)$ A general dentist is not prohibited from listing services provided, so long as the listing does not imply specialization. A listing of services provided shall be separate and clearly distinguishable from the dentist's designation as a general dentist.

$($d$)$ The provisions of this rule shall not be required for professional business cards or professional letterhead.

Source Note: The provisions of this $$108\mathrm{.}55$ adopted to be effective May $1,2013,37$ TexReg $9637$; amended to be effective September $30,2021,46$ TexReg $6405$

Answer True or false