A Department of Transportation of a large city is launching an advertis

ing campaign that

encourages people to switch from private cars to mass transit. How can the department use the

following strategies to change commuters' attitudes?

1.

Attitude

-

towards

-

the

-

object model

2.

Changing the basic motivational function

3.

Changing belief

s about public transportation

4.

Using self

-

perception theory

5.

Using cognitive dissonance