Question
(a) Design an experiment to test how much product quality affects consumers' purchase intentions, and explain how you're controlling for threats to validity in your
(a) Design an experiment to test how much product quality affects consumers' purchase intentions, and explain how you're controlling for threats to validity in your experiment.(10pts)
(b) How wouldyoucheck your manipulation of the independent variable in your experiment? (2pts)
Please be thorough with your design and explanation.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
