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A designer brand is launching in 2019 a new, luxury perfume targeted at successful, English-speaking, busy, career women aged 30 - 49 years of Chinese
A designer brand is launching in 2019 a new, luxury perfume targeted at successful, English-speaking, busy, career women aged 30 - 49 years of Chinese descent. Image advertising that relies on appealing visuals will be deployed. A limited budget of approximately RM520, 000 excluding production costs, has been allocated for the campaign. Your task includes:
- Preparing a 12-month 2019 media to plan to support the campaign launch. The media plan format with the relevant information is provided below for your planning purpose.
(14 marks)
- Providing arguments for your proposed media strategies, i.e., scheduling patterns, reach and frequency. (6 marks)
[Total: 20 marks]
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