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A detailed paper over the promotional mix of Patagonia Outdoor Wear. Include the following: > Advertising, Public Relations, Personal Selling, andSales Promotion. > Discuss what

A detailed paper over the promotional mix of Patagonia Outdoor Wear. Include the following:

> Advertising, Public Relations, Personal Selling, andSales Promotion.

> Discuss what is needed for an IMC (IntegratedMarketing Communications) plan.

> Analyze advertising plans in terms of message or execution. Be sure to include any additionalinformation on Direct and Online Marketing used by Patagonia Outdoor Wear.

Be sure to cite sources.

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