A DIFFERENT POSITION The restaurant industry has always been exceptionally competitive. Whether a restaurant is using mass marketing or niche marketing to attract a certain market segment, barriers to entry are low and differentiation becomes the name of the game. Often a well-known and respected restaurant reviewer can make or break a new restaurant in town. This was the case when Emily Goodrich opened Hot Tamales, a high end restaurant that targeted corporate luncheons and fine evening dining. The unique selling point was the subtle blend of fiery spices into most of their signature dishes. Market research data indicate how customers perceive some of the restaurants in New Zealand's capital city. Restaurant Price Quality of Food Location Meaty Boys High High Medium Comalco Medium Medium Low Thi cindy muse was downbacked by 100000839581513 from Cours Hem can an 10-08-3021 16: $9:34 GMT -1600 IB Business Management - Marketing 4.2: Marketing Planning: Exam Practice Question Train Medium Low Low Willis Street Bistro Medium Medium Medium Hippopotamus High Medium High Hot Tamales High High High Logan Brown Medium Low High The Sugar Club Low Low Low Two weeks after their grand opening. David Burton, Wellington's most renowned restaurant reviewer gave the restaurant a glowing five star review. Hot Tamales never looked back. With a careful marketing strategy focussing on their target niche and even more careful attention to menu items, highly skilled staff, a prime location and exceptional cooking, the restaurant has been a continued success, Bookings are a must. Call +64 554 6600 next time you visit Wellington, New Zealand. Try booking under the name David Burton for even better service