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A direct-to-customer channel includes a retailer but not a wholesaler. usually helps the producer be more aware of changes in final customer attitudes. eliminates
A direct-to-customer channel includes a retailer but not a wholesaler. usually helps the producer be more aware of changes in final customer attitudes. eliminates some of the marketing functions. is typical in reaching final consumer markets.
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Essentials of Contemporary Management
Authors: Gareth Jones, Jennifer George
5th edition
978-0077762469, 77762460, 978-0078029349, 78029341, 978-007743947
