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A disadvantage of online focus groups is that they create an environment where participants are required to focus on the questions. participants cannot respond from
A disadvantage of online focus groups is that
they create an environment where participants are required to focus on the questions.
participants cannot respond from a remote location such as from home or workplace.
they provide data in a format that is usually difficult to read and analyze.
they require someone to transcribe the spoken words into a transcript.
participants can become distracted and environmental factors can affect their concentration.
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