(a) Discuss how a balanced scorecard can be successfully implemented in an organization. (10 marks) (b) Select a company of your choice and provide a brief description of its principal activities. (5 marks) (c) Design a balanced scorecard suitable to meet the company's mission, strategy and including sustainability. The scorecard should include two of each of the four perspectives' strategic objectives, measures and initiatives and must include at least one sustainability objective, measure, and initiative in one or more of the perspectives. (10 marks)