a) Discuss the major effects of taxes on the performance of our economy

b) Think of creative applications of ‘reference groups’ to market to the Arabian Women, say for a personal care product.

c) Describe the role of marketing function in managing the marketing mix?

d) Discuss the objectives of Promotion to the Management of Red Bull?

e) Examine the different promotional approaches undertaken by Red Bull marketing team to create awareness of its product.

f) How does the marketing team of Red Bull able to evaluate the promotional activities undertaken?

g) Evaluate the imperatives of Customers Acquisition and Retention to a firm like Uganda Airlines

Give enough points