a) Discuss whether Apple has shunned open innovation and adopted a very closed innovation model. (6 marks)

b) Samsung seems to be nibbling away at Apples market share. Explain either Apple mismanaged its outsourcing? (6 marks)

c) Clarify how might Apple be able to capture value from the rise of Apple as a lifestyle brand?(6 marks)

d) Discuss how, on the one hand Apple seems to very good at disruptive innovation, yet it is also accused of copying others. (6 marks)

e) Justify how do you solve the Apple stores problem? (6 marks)