A Disney World commercial features Mickey Mouse talking about reasons to visit Disney World again, and includes a $1-800$ phone number to "call and book your vacation package in the next $60$ minutes to receive automatic upgrades to your flight and hotel." The commercial is run throughout the year, though sometimes the amount of advertising can vary depending upon vacation season, weather and the economy. This example represents all of the following EXCEPT:

Group of answer choices

Reminder advertising

Direct marketing

Use of a personality symbol

Media scheduling based on continuity

closing the sale with time pressure