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A display advertiser wants to use a Smart bidding strategy. The advertiser's campaign will promote summer shoes. Three of the summer shoes for the promotion
A display advertiser wants to use a Smart bidding strategy. The advertiser's campaign will promote summer shoes. Three of the summer shoes for the promotion cost $pair The other three summer shoes for the promotion cost $pair The advertiser is tracking shoe purchases as conversions. Which bidding strategy should the advertiser use, assuming they do not value purchase of $ and $ shoes equally?
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