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A distribution channel (DC) is the means by which a company delivers its goods and services to its customers (wholesale, retail, online). A sales organization
A distribution channel (DC) is the means by which a company delivers its goods and services to its customers (wholesale, retail, online). A sales organization does not have to have any DCs and a DC ca...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
