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orge, after years working with the consumer market, has just been transferred into a new job dealing with buyers in the B2B market. What key
orge, after years working with the consumer market, has just been transferred into a new job dealing with buyers in the B2B market. What key difference will Jorge likely notice between consumer market...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
