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A distribution channel for the sale of imported Italian leather shoes includes a manufacturer, a distributor and a retailer. The retailer sells the shoes to
A distribution channel for the sale of imported Italian leather shoes includes a manufacturer, a distributor and a retailer. The retailer sells the shoes to his consumers for$120a pair, earning a margin of22%. The distributor buys the product directly from the manufacturer for$69. The manufacturer realizes a62%margin when selling to the distributor.
margin =$26.40
At what price does the distributor sell to the retailer?
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