A distribution channel is the network or path that a company uses to deliver its product or service to the customer. It may involve different individuals and organizations until they reach the market.

Marketing messages means the way a brand is communicated to its customers. It may be anything from advertisements, the words or feelings expressed by a brand. It should be simple but strong enough to convince the customer to the product.

Both distribution channel and marketing messages may vary according to the customer demographics. Specially each geographic location will need specific methods to deal their characteristics.