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A document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of
A document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy is know
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Project Management Achieving Competitive Advantage
Authors: Jeffrey K. Pinto
4th edition
133798070, 978-0133798074
