3. What are the risks of attempting to describe services in words alone? ...
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3. What are the risks of attempting to describe services in words alone?
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Deborah Joseph
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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