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Services Marketing Integrating Customer Focus Across The Firm(7th Edition)

Authors:

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

services marketing integrating customer focus across the firm 7th edition valarie a. zeithaml, mary jo

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Book details

ISBN: 0078112109, 978-0078112102

Book publisher: McGraw Hill

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Services Marketing Integrating Customer Focus Across The Firm Chapter(s) :

Chapter: 1

Brief Exercises:

Cases:

Decision Cases:

Exercise 1.2:

Exercise 1.3:

Exercise Questions:

EQ-1
EQ-2
EQ-3
EQ-4
EQ-5
EQ-6
EQ-7
EQ-8

Exercises:

Factual Problems:

Mini Cases:

Problem Set A:

Problem Set B:

Problems:

Questions:

Review Exercises:

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