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Customer Relationship Management Concepts And Tools(1st Edition)

Authors:

Francis Buttle

Free customer relationship management concepts and tools 1st edition francis buttle 075065502x, 9780750655026
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ISBN: 075065502X, 9780750655026

Book publisher: Routledge

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Book Summary: "The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology."--Jacket.

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