4. Find and discuss your own examples of the different types of service innovations presented in the
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4. Find and discuss your own examples of the different types of service innovations presented in the “Types of Service Innovation” section in this chapter.
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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