A dramatic commercial for the Broadview Home Security Systems shows a male thief/ criminal peering through a fence into a backyard with a mom and child. When they go into the house, he tries to break in while the frightened mom and child run for safety. The thief breaks a window, the Broadview alarm goes off, the thief runs away, the police show up, and Broadview is a hero. Answer these four questions:

What appeal is the ad using, who is the target audience, what is the subtext, who is empowered and who is disempowered? What appeal is the ad using, who is the target audience, what is the subtext, who is empowered and who is disempowered?

(watch the ad:https://www.youtube.com/watch?v=syjM1dPriBA)