A enters into a contract with B to buy silk. B breaches the contract. Because of the breach, A loses business because he is not able to design scarves for five of his best customers. Are such damages collectable from B? No, not in any case. (B) Yes, but only if they are foreseeable to the breaching party. No, because these are in violation of public policy to mitigate damages. Yes, because merchants can sue non-merchants for lost profits in personal services contracts