Question
a. Examine the cultural differences in the acceptance and usage of condoms in Brazil and India (8 marks). b. Comment on the Brazilian and Indian
a. Examine the cultural differences in the acceptance and usage of condoms in Brazil and India (8 marks). b. Comment on the Brazilian and Indian governments strategies for the prevention of AIDs via the marketing of condoms (12%) c. Durex is planning to enter the Islamic markets. However, in Islam sex is a taboo, everything belonging sex, is a taboo in Islamic countries. Sex appeal has no doubt prohibited in the advertisements in Islamic countries. Being the global marketing director of Durex, how would you educate the Islamic people about AIDS and plan for your International marketing communications (IMC) in those Islamic countries? Propose ANY TWO (2) IMC tools and explain each planning in detail (20 marks).
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