Question
A. Explain the role communication plays in an exchange transaction. B. Comment on any two elements of the marketing communication mix. C. A product tool
A. Explain the role communication plays in an exchange transaction.
B. Comment on any two elements of the marketing communication mix.
C. A product tool consists of three layers, explain any of two (2) layers with succinct example
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
